When you’re considering all of the factors that go into building a business, creating a logo might not seem like a top priority.
“Maybe I don’t even need a logo at all,” a little voice is whispering in the back of your mind.
Don’t listen to that voice; he couldn’t be more wrong.
Your logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals.
Read on to find out why!
A strong logo is the beginning of your company’s branding
and conveys your business’s vision.
It’s The Foundation of Your Brand Identity
Successful branding is about telling a story that will influence customers’ emotions – plain and simple.
And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built.
Colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.
These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.
Separates You From Competition
Dare to be different with your logo, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home.
A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.
In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.
And you know, not everyone can design your logo
Now it’s Your Turn
Creating a logo is an important part of your company’s marketing efforts. To meet this need, Designhill has created a feature rich design suite devoted to building your logo and brand.